春熙谢茶-茶饮品牌 饮品品牌设计

项目名称 I 春熙谢茶

项目地址 I 无锡

服务团队 I 万有引力品牌设计

创意设计 I 明威 sasa 九九 吴佳醍

空间设计 I bobo

插画 I 荆芥

c4d I 李是咸鱼

品牌梳理 I 品牌VI识别 I 品牌物料 I 空间设计

甲方在建立品牌的时候就是抱着以产品品质为核心，坚持用新鲜水果不添加色素香精，做了芝士果茶的品类，然后推出鲜奶茶的品类，用鲜牛奶制作不惜成本代价追求健康，做了烤布蕾鲜奶茶的品类，受到了广大消费者的喜爱，此产品也成为了门店的招牌产品。夏天时推出了爆打柠檬茶系列，卡士鲜果系列，还有各种季节限定产品。服务上甲方一直都是顾客至上，如果产品有任何不满意都将免费重新做一杯。

When establishing the brand, Party A took the product quality as the core, insisted on using fresh fruit without adding pigment essence, made the category of cheese fruit tea, then launched the category of fresh milk tea, made fresh milk to pursue health at any cost, and made the category of roasted bud fresh milk tea, which was loved by the majority of consumers, and this product has also become a brand product of the store. In summer, we launched the series of pop lemon tea, CASS fresh fruit and various seasonal products. In terms of service, Party A has always been the customer first. If there is any dissatisfaction with the product, Party A will make another cup for free.